This high profile candidates has worked with the 3 of the top 5 global brands in the Athletic Apparel space. He has built and led team from 0 to over 200 and is a guru in the space!
Senior Vice President, Chief Marketing Officer
Reporting to the CEO, provided leadership for all global marketing and
communications across the company.
Directed all marketing for the flagship brand and drove marketing shared services across all CSC brands (research, operations, strategy).
Led global, Omni-channel teams across four different brands.
Created the first ever employer branding to reflect the company’s portfolio of brands.
Grew traffic, affinity and revenues each year through the execution of a truly global go-to-market process.
Senior Vice President, Global Brand Marketing Baltimore, MD
Reporting to the Founder and CEO, directed all marketing communications activities that drove demand with consumers.
Established an integrated marketing process that selected and drove big brand stories globally.
Integrated PR, digital and social media into the marketing mix while maximizing the brand storytelling at retail.
Developed the first digital content initiatives to drive consumer engagement.
Launched the first dedicated integrated marketing campaign targeting women.
Global go-to-market launch process cut marketing production costs by 50 percent.
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