Ken Lubin
May 16, 2018

Chief Marketing Officer- Outdoor Gear/ Digital Story Teller

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Edited: May 16, 2018

 

 

 

This high profile candidates has worked with the 3 of the top 5 global brands in the Athletic Apparel space. He has built and led team from 0 to over 200 and is a guru in the space!

 

Senior Vice President, Chief Marketing Officer

  • Reporting to the CEO, provided leadership for all global marketing and

  • communications across the company.

  • Directed all marketing for the flagship brand and drove marketing shared services across all CSC brands (research, operations, strategy).

  • Led global, Omni-channel teams across four different brands.

  • Created the first ever employer branding to reflect the company’s portfolio of brands.

  • Grew traffic, affinity and revenues each year through the execution of a truly global go-to-market process.

Senior Vice President, Global Brand Marketing Baltimore, MD

  • Reporting to the Founder and CEO, directed all marketing communications activities that drove demand with consumers.

  • Established an integrated marketing process that selected and drove big brand stories globally.

  • Integrated PR, digital and social media into the marketing mix while maximizing the brand storytelling at retail.

Accomplishments:

  • Developed the first digital content initiatives to drive consumer engagement.

  • Launched the first dedicated integrated marketing campaign targeting women.

  • Global go-to-market launch process cut marketing production costs by 50 percent.

If you would like to connect with this candidate, feel free to reach out to me at klubin@zrgpartners.com

New Posts
  • Ken Lubin
    Nov 5

    Vice President, Global Marketing Head of function and co-owner of the global P&L for a Life Science Medical Device business--$1.2 billion in annual sales and more than 4,500 associates, globally. Exceeded volume, profit, and share objectives for the first time in a three year gap; Transformed the marketing department through the creation of Centers of Excellence for each marketing discipline; Built the first-ever global digital marketing capability; Globally implemented a solutions selling strategy based on a customer experience strategy, exceeding all objectives. If you are interested in speaking with this amazing candidate, feel free to reach out to me at klubin@zrgpartners.com
  • Ken Lubin
    May 29

    Financial Executive providing complete Accounting, IT, and Fundraising services for organizations of all sizes. Raised over $100MM for organizations through own personal contacts/investors. As a CFO/COO working in conjunction with investors/CEOs, generated EBITDA improvements totaling over $25MM. Capital Financing-Multistage Mergers & Acquisitions, Strategic Planning Initial Public Offerings IPO-Strategic Divestitures, Business Plan Development Private Placements-Due Diligence, Budget Forecasting Modeling Venture Capital Financing-Transaction Negotiations, Contract Administration Investor & Bank Relations-Assimilation of Acquisitions, Project Management Credit Facility management-Treasury Management, Best Practices Metrics Financial Reporting-Credit & Collection, Turnaround Management S.E.C. Reporting, Risk Management & Insurance-Customer & Supplier Relations Process Reengineering-Organizational development, Bankruptcy/Liquidation Policy/Procedure Development-Compensation Programs, Auditing Internal Controls Systems Implementation-Benefits Plan management, Interim Financial Management If you would like to speak with this game changing CFO, feel free to reach out to me at klubin@zrgpartners.com
  • Ken Lubin
    May 22

    Dynamic and result oriented management and administrative service professional with 20+ years of extensive experience in sales and marketing, business management, media, and communications. Internationally recognized Professional Olympic Track and Field Athlete with a diverse record of experience and accomplishments in program administration. Demonstrated track record providing comprehensive financial forecasting and analysis to senior management resulting in increased profitability. Top-rated operations/sales performer repeatedly recognized for exceeding goals and targets. Detail-oriented with a strong work ethic with the ability to balance priorities to achieve results. Adept at handling a variety of managerial and administrative activities for developing and maintaining principles, practices, and procedures to bring significant improvements in efficiency, productivity, and processes towards the successful attainment of organizational goals. If you would like to speak with this Olympic Athlete, please feel free to reach out at klubin@zrgpartners.com

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Feel free to reach out at klubin@zrgpartners.com