Ken Lubin
Apr 25

Innovative Brand Leader





Energetic, creative, forward thinking marketer with a passion for creating meaningful brand connections with consumers. Experience across strategy, innovation, insights and integrated marketing campaigns that deliver positive results on key brand metrics. Skilled project leader with an ability to influence and build collaborative relationships with agency partners and cross-functional teams, who enjoys developing and mentoring talent.


Designed and developed a multi-year food innovation and renovation pipeline by partnering with cross-functional teams including Insights, Culinary, Commercialization, Finance, Operations and Integrated Marketing.


  • Led ideation, competitive assessments and consumer trend analysis to develop product concepts, innovation road maps and test calendars featuring disruptive, core and promotional products

  • Accelerated the portfolio test timeline to 3 months from 12 months, exceeding test sales goals by $200 per week, leading to a national launch the following quarter increasing traffic and ticket

  • Managed new platform and premium food tests including sell-in with field and franchisees, briefing agency partners, evaluating advertising & digital creative & media and analyzing test results, that grew the category by 25%

  • Monitored, measured and analyzed market tests to optimize operational execution, incremental sales, profitability and promotional marketing campaigns prior to national launch

If you would like to speak with this candidate, please reach out to me at

New Posts
  • Ken Lubin
    Nov 5

    Vice President, Global Marketing Head of function and co-owner of the global P&L for a Life Science Medical Device business--$1.2 billion in annual sales and more than 4,500 associates, globally. Exceeded volume, profit, and share objectives for the first time in a three year gap; Transformed the marketing department through the creation of Centers of Excellence for each marketing discipline; Built the first-ever global digital marketing capability; Globally implemented a solutions selling strategy based on a customer experience strategy, exceeding all objectives. If you are interested in speaking with this amazing candidate, feel free to reach out to me at
  • Ken Lubin
    May 29

    Financial Executive providing complete Accounting, IT, and Fundraising services for organizations of all sizes. Raised over $100MM for organizations through own personal contacts/investors. As a CFO/COO working in conjunction with investors/CEOs, generated EBITDA improvements totaling over $25MM. Capital Financing-Multistage Mergers & Acquisitions, Strategic Planning Initial Public Offerings IPO-Strategic Divestitures, Business Plan Development Private Placements-Due Diligence, Budget Forecasting Modeling Venture Capital Financing-Transaction Negotiations, Contract Administration Investor & Bank Relations-Assimilation of Acquisitions, Project Management Credit Facility management-Treasury Management, Best Practices Metrics Financial Reporting-Credit & Collection, Turnaround Management S.E.C. Reporting, Risk Management & Insurance-Customer & Supplier Relations Process Reengineering-Organizational development, Bankruptcy/Liquidation Policy/Procedure Development-Compensation Programs, Auditing Internal Controls Systems Implementation-Benefits Plan management, Interim Financial Management If you would like to speak with this game changing CFO, feel free to reach out to me at
  • Ken Lubin
    May 22

    Dynamic and result oriented management and administrative service professional with 20+ years of extensive experience in sales and marketing, business management, media, and communications. Internationally recognized Professional Olympic Track and Field Athlete with a diverse record of experience and accomplishments in program administration. Demonstrated track record providing comprehensive financial forecasting and analysis to senior management resulting in increased profitability. Top-rated operations/sales performer repeatedly recognized for exceeding goals and targets. Detail-oriented with a strong work ethic with the ability to balance priorities to achieve results. Adept at handling a variety of managerial and administrative activities for developing and maintaining principles, practices, and procedures to bring significant improvements in efficiency, productivity, and processes towards the successful attainment of organizational goals. If you would like to speak with this Olympic Athlete, please feel free to reach out at

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