Energetic, creative, forward thinking marketer with a passion for creating meaningful brand connections with consumers. Experience across strategy, innovation, insights and integrated marketing campaigns that deliver positive results on key brand metrics. Skilled project leader with an ability to influence and build collaborative relationships with agency partners and cross-functional teams, who enjoys developing and mentoring talent.
Designed and developed a multi-year food innovation and renovation pipeline by partnering with cross-functional teams including Insights, Culinary, Commercialization, Finance, Operations and Integrated Marketing.
Led ideation, competitive assessments and consumer trend analysis to develop product concepts, innovation road maps and test calendars featuring disruptive, core and promotional products
Accelerated the portfolio test timeline to 3 months from 12 months, exceeding test sales goals by $200 per week, leading to a national launch the following quarter increasing traffic and ticket
Managed new platform and premium food tests including sell-in with field and franchisees, briefing agency partners, evaluating advertising & digital creative & media and analyzing test results, that grew the category by 25%
Monitored, measured and analyzed market tests to optimize operational execution, incremental sales, profitability and promotional marketing campaigns prior to national launch
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